Luxury fashion house to unveil new collection in video game
Luxury fashion house to unveil new collection in video game
(Web Desk) - Luxury fashion house Balenciaga is to unveil its autumn and winter 2021 collection in an original video game.
The firm said players would navigate through a virtual realm, completing tasks and meeting characters clad in the label s new designs.
Afterworld: The Age of Tomorrow, which will launch on December 6, will be playable in web browsers.
The Covid-19 pandemic has sparked a shift in the way global fashion brands showcase their lines.
Burberry unveiled its latest collection in September via Twitch, and Gucci enlisted singer Harry Styles to help showcase its latest collection line in a seven-episode mini-series.
In April, clothing brand 100 Thieves made its entire street wear collection available in Nintendo Switch game Animal Crossing: New Horizons. Last month Balenciaga launched its summer 2021 collection on YouTube.
Amazon has moved to attract luxury fashion shoppers to its marketplace following the shift in consumer habits this year.
