tapmad launches Pakistan's first-ever vertical sports streaming experience

LAHORE (Dunya News) – tapmad has introduced Pakistan’s first-ever vertical sports streaming experience, redefining how fans watch live sports on mobile devices.

Designed for mobile-first audiences, this industry-first feature allows users to stream live sports in vertical mode, offering enhanced convenience, comfort, and immersion.

Guided by its People First, Technology First philosophy, tapmad continues to innovate at the intersection of advanced technology and evolving user behaviour. The launch of vertical sports streaming demonstrates the platform’s commitment to creating future-ready digital experiences that align with how audiences naturally use their smartphones.

tapmad CEO Yassir Pasha said, “As we keep innovating and bringing top-quality experiences to our audiences, this launch reflects our commitment to using cutting-edge technology to strengthen our platform and raise the standard of sports entertainment in the region.”

Optimised for on-the-go consumption, the vertical viewing experience allows smoother access to live action and key moments without rotating screens or compromising viewing quality. By prioritising intuitive design and user-centric functionality, tapmad enhances accessibility while maintaining premium streaming standards.

Commenting on the launch, tapmad COO Aly Rana said, “At tapmad, we put people and technology first. This launch represents a significant step in our mission to innovate, using advanced technology to make sports content more accessible, engaging, and enjoyable for fans across Pakistan.”