Express News alleged of bribing Medialogic's employees to improve ratings
Authorities have secured proofs of the crime and will approach court
LAHORE (Dunya News) – Medialogic on Tuesday evening alleged Express News of bribing its employees to increase ratings in provincial capital, Rawalpindi and Karachi.
Other media channels reportedly have bore losses worth at least Rs 50 crores in advertisements. Medialogic Chief Executive Officer (CEO) Salman Danish has secured proofs of the crime.
In a press conference held on September 8, CEO of television ratings agency, Salman Danish said that the media group tampered ratings. He said that an internal inquiry of the agency revealed that Media Logic’s employees were on Express News’ payroll as they channel had been bribing them to show higher ratings. Danish said that this fraud cost the other media houses at least Rs 500 million.
Danish showed a confessional statement of a female employee named Shaista Mushtaq during the press conference. She has confessed to have been pocketing Rs 20,000 to Rs 30,000 per month. Shaista’s sister, Nadia also was paid, he added. However, Nadia is not agency’s employee.
Danish further said that Express has accused the Media Logic of obtaining the confessional statement by force.
Salman Danish announced that Media Logic will move to court against Express News.
