Updated on
Summary It's no secret that shops use many tricks to lure customers and get them to part with their cash. But few have tried to hypnotize shoppers - until now. As London Fashion Week begins, fashion boutique Browns Focus is collaborating with jelly-makers and installation-creators Bompas & Parr to induce shoppers to buy more clothes.
Bompas & Parr have consulted scientists and hypnosis experts and say they are sure their month-long Hypnotic Shop project will touch shoppers subconscious and increase sales. The first sign of the project are two hypnotic pinwheels in the stores windows, says Sam Bompas.Bompas & Parr say the pinwheel encourages customers to come inside, while the colour scheme takes inspiration from the key trends for the spring / summer 2011 collections, of stripes and neon paired with white.A note on the door lets shoppers know theyre taking part in an experiment.Inside, shoppers wont be able to see some of the tools Bompas & Parr are using, but they might be able to smell or hear them.
