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Summary DBS said leveraging on technology is key to staying relevant to its customers.
Singapores biggest bank is promising a new customer experience at its flagship branch at Marina Bay Financial Centre.DBS is taking customer service to another level, with state-of-the-art technology and even industry collaboration to invent its new-fangled devices.Koh Cheng Hwee, senior vice president, Consumer Banking, DBS, said: For example, the cash bag machine, which we innovate, helps cut customer queues at the counter.Customers can come self-directed to this machine, do the deposit and out they go in the banking hall... It effectively eliminates the need to queue over at the counter.Other introductions include an automated teller, and an e-form system that will help reduce errors made by hand.Jeremy Soo, head of Consumer Banking, Singapore, DBS, said: If we do not stay connected, and do not stay ahead of the curve, and be in the forefront of the deployment of such technology, youll find that over time the customers will not resonate with the kind of experience that they want.DBS new home at the Marina Bay Financial Centre comprises 18 levels, or more than 600,000 square feet of floor space.It also includes a new studio to feature the latest, independent business news in Asia, through a partnership with Mediacorps Channel NewsAsia.The Marina Bay Studio will be home to Channel NewsAsias top business journalists, delivering news and analysis region-wide from the heart of Singapores financial district.DBS said digital interface of its flagship branch will address the changing habits of banking today, and it intends to replicate this model island-wide.
