As the Eid comes closer, the newly launched service brings 'bakras' to your door step. Photo:Careem

(Web Desk) - Following the Rishta Aunty, Pizza Hut Controversy and the Careem Air promotions, the transportation service network, Careem, has managed to maintain its spot in the limelight yet again by coming up with its latest marketing strategy - ‘Bakra on Wheels’.


 With Eid ul Azha around the corner, the newly launched service brings a variety of ‘bakras’ to your doorstep allowing its users to buy the sacrificial animal from the comfort of one’s home.

The offer being valid only for Lahore, Karachi and Islamabad, Careem for this promotion, has partnered with ‘Goats for Water’, an organisation that builds solar water pumps and lighting systems for people belonging to rural areas in return for their livestock.

In an official statement on Friday, Careem said, “Your wish is our command. Careem brings you BAKRAS on demand! Book a FREE ride by selecting Car Type ‘Bakra’ and Careem will bring an assortment of bakras to your location, so that you can buy from the comfort of your home.”

While the fixed rate for the goats in Karachi is 27,000, buyers from Islamabad and Lahore will be able to buy their ‘bakra’ for 25,000 and 30,000 respectively, paying the cost directly to the vendor.

In an Eid greeting to its customers, the company has also said that the ongoing promotion will not just simplify life but will also enable customers to help in a great cause.

 Photo: Careem Facebook

“We wish both these services the best of luck in endealvours, because if they do well, we all do well. Eid Mubarak! Let’s go!”

The offer with limited booking slots is valid till August 27 with certain limitations such as that of the delivery timings, applied.