Vidya Balans Kahaani earned Rs 50 million in 5 weeks

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Vidya Balans Kahaani earned Rs 50 million in 5 weeks

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Bollywood actress Vidya Balans recently released film Kahaani earned Rs 50 million in 5 weeks.

13 April,2012 07:18 am

Vidya Balan is ruling the box-office with two surprise blockbusters. “While The Dirty Picture (2011) is the biggest grossing woman-centric film in terms of volume (collections), Kahaani (2012) is a bigger hit in terms of pricing,” points out trade analyst Taran Adarsh.Made for Rs. 50 million, the thriller has netted around Rs. 650 million in five weeks, with record takings of 90 per cent in the second weekend, matching Agent Vinod’s (2012) collections in the third weekend and in its fifth weekend, bringing in an excess of Rs. 1 crore despite competition from Housefull 2. There’s more moolah coming from music, satellite and home video rights.What’s phenomenal is that these numbers have come from a film with a seven-month pregnant heroine, no nationally recognisable stars apart from Vidya or commercial trappings like songs and sex.Vikram Malhotra, COO, Viacom 18 Motion, admits that it was the success of Tanu Weds Manu (2011), driven by a female actor (Kangana Ranaut), that gave Viacom the confidence to take on Kahaani.