Cricket World Cup video content got 4.6 billion views on digital platforms: ICC

Dunya News

ICC had broadcast content from Facebook, Twitter and YouTube for reaching a wider audience.

(APP) – According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events.

Video content from the international tournament clocked more than 4.6 billion views, with 3.6 billion of those coming through the ICC’s own channels and a further billion via the global governing body’s official digital clip licensees.

This year’s Cricket World Cup, which was won by hosts England following a dramatic Super Over against New Zealand, marked the first time that the ICC had broadcast content from the tournament across Facebook, Twitter and YouTube in an attempt to reach a wider audience.