LORYN and Rudimental partner with ICC for official World Cup anthem
LORYN and Rudimental have partnered with ICC to produce the CWC19 official song 'Stand By'
(Web Desk) - The International Cricket Council (ICC) Men’s Cricket World Cup 2019 has announced to release the official anthem of CWC19 on May 17.
According to ICC, LORYN and Rudimental have partnered with ICC to produce the CWC19 official song ‘Stand By,’ which will be available on all platforms from May 17.
Rudimental, an English drum and bass band have sold over 2 million album are known for working with the new talent, such is the case with LORYN who belongs to Canada.
Piers Aggett of Rudimental said: ‘Celebrating our diversity is a key message of the band. Obviously, we’ve all got different heritages, we’re from London – one of the most diverse cities in the world and we like to celebrate our differences. That’s our vibe.’
Fellow band member Locksmith added: ‘The key message of this single is about togetherness, bringing people from all walks of life through the music that we create.’
The partnership will be launched in London at an event later today, hosted by BBC Radio 1 DJ, Greg James and former England captain and broadcaster, Andrew Freddie Flintoff.
Cricket fanatic and World Cup Ambassador Greg James said: ‘For cricket nerds it’s always so brilliant when our favorite thing becomes the national talking point and I can’t wait for the World Cup to get going. Music is obviously my other love so to be part of this launch with an enormous act like Rudimental is very exciting,’he added.
Steve Elworthy, ICC Men’s Cricket World Cup 2019, Managing Director, added: ‘It is important to acknowledge the power of music in sporting environments – from a motivational platform for players to providing a common voice for fans to celebrate together I am sure we will see the Official Song at the absolute heart of this tournament.’
‘And when England and Wales host the ICC Cricket World Cup this summer it will be a truly multi-national event and this track brings to life the unique mix of cultures that guarantee a warm welcome for both players and fans.’
‘The collaboration with LORYN and Rudimental is hugely exciting and provides the tournament with another great way of inspiring and engaging a new generation of cricket fans through this Cricket World Cup.’
