Daimler seeks to boost revenue in Chinese market

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Daimler seeks to boost revenue in Chinese market

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Daimler seeks to boost revenue and catch up with faster-selling rivals BMW and Audi in China.

30 September,2012 08:08 pm

Daimler is calling in a new sales chief for its important Chinese market as it seeks to boost revenue and catch up with faster-selling rivals BMW and Audi.Long-standing China sales head Klaus Maier will be replaced in December by Nicholas Speeks, currently chief salesman in Japan, Daimler said on Sunday, confirming a report in German trade newspaper Automobilwoche.Maier will take on new responsibilities within the company, Daimler said, adding that a successor for Speeks in Japan had yet to be named.Daimler said on Sept. 20 that profit at its Mercedes division would slip this year, citing heightened competition in China and the crisis in austerity-hit Europe.BMW, Audi and Mercedes account for about three quarters of luxury car sales in China, but the effects of a slowdown in the worlds second-largest economy are already making themselves felt.