(Wed Desk) - Faisal Qureshi believes that lasting success in creative work comes from honesty, not from following trends or social media algorithms.
Known for his quick and intelligent humour, he has spent many years shaping Pakistani comedy through TV shows, sketches and advertisements.
Although many people see him as naturally funny, Qureshi says he is actually a serious observer. He does not create comedy from jokes or personal experiences. Instead, he watches how people behave in everyday life.
Small actions, strange habits and funny conversations stay in his mind until they become characters or stories.
He believes everyone notices these things, but he uses them to create meaningful comedy.
Qureshi also spoke about the problems facing Pakistan's film industry. He said cinema should offer audiences a special experience that they cannot get at home.
However, this is difficult because filmmakers have small budgets, few film schools and very limited support. Pakistan also has only around 80 to 100 cinema screens, making it hard for films to earn enough money.
As a result, many talented people eventually leave the industry because they cannot see a stable future.
Despite these challenges, Qureshi has a positive view of failure. He believes mistakes are necessary for success. Using artist Pablo Picasso as an example, he said that only a small number of Picasso's paintings became world-famous, while thousands of others were forgotten.
According to Qureshi, every failure is a step towards better work.
His thinking also applies to business. He helped create a sugar-free dessert for people with diabetes and once opened a fine-dining restaurant for children in Karachi.
Although the restaurant closed because of difficult conditions, he does not regret trying. He sees every unsuccessful project as a learning experience.
Talking about young digital creators, Qureshi said he prefers making content that feels true to him instead of chasing online trends. He believes audiences connect with work that comes from the heart.
Looking ahead, he is hopeful about the future of creative storytelling in Pakistan. Above all, he believes honesty—with yourself, your work and your values—is the most important ingredient for long-term success.