(Web Desk) - Drake has once again turned his hometown of Toronto into the centre of attention, this time with a rather risky promotional stunt for his upcoming album Iceman.
The cryptic teaser has now turned into a large-scale public display that drew crowds, curiosity, and some concern.
The rollout for Drake’s ninth studio album, his first solo project since For All the Dogs, peaked on April 20, when he shared an image of a towering ice installation at 81 Bond Street, captioned: “Release date inside.”
University of Toronto Professor Valentin Crépel, a theoretical quantum physicist, in an interview with Pitchfork that the sculpture weighs "above 200 tons." He also added that the flamethrower method fans are trying is 'surprisingly ineffective.'
While many treated the installation as a photo opportunity, others appeared to take the challenge more literally, attempting to chip away at the ice.