(Reuters) - Google said on Wednesday that some of its artificial intelligence tools that it offers to businesses will be powered by the company's "Gemini" AI models and available at a lower-priced plan as it looks to compete with Microsoft-backed OpenAI.
The Alphabet (GOOGL.O) unit in August last year introduced "Duet AI in Workspace", a set of AI assistants that could write in Google Docs, draft emails in Gmail, and generate custom visuals in Google Slides, among other capabilities, at a monthly price of $30 per user for companies.
"Duet AI in Workspace" is being rebranded to "Gemini for Google Workspace," and will now be available for $20 and $30 per user per month, based on available features, on top of a subscription to Google Workspace.
OpenAI sells a suite that includes AI model GPT-4 and image generation tool DALL·E to individuals for a monthly price of $20 per user and to companies starting at a monthly price of $25 per user.
Companies are pushing to roll out services based on generative AI, widely seen as a breakthrough technology attracting billions of dollars in investments and interest from customers for its ability to automate tasks and produce human-like responses.
Microsoft (MSFT.O), through its investment in ChatGPT-maker OpenAI, gained an early lead by swiftly rolling out genAI capabilities across a wide range of its products such as enterprise productivity software and cloud.