(Web Desk) - YouTube king and internet sensation, Mr. Beast, has taken the plunge into the world of X (formerly Twitter), but not without some surprising twists. His inaugural video on the platform, titled "$1 Car vs $100,000,000 Car!!!," raked in a staggering 156 million views, translating to a hefty $263,000 in revenue.
In a bold move, Mr. Beast declared that he would redistribute the entire revenue to 10 lucky individuals who reposted his video and followed him on X.
I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made) I’ll pick the winners in 72 hours
— MrBeast (@MrBeast) January 22, 2024However, amidst the celebratory atmosphere, the man behind the camera expressed dissatisfaction with the results, claiming that the seemingly astronomical figures were merely a facade.
MY FIRST X VIDEO MADE OVER $250,000! But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience pic.twitter.com/nViVpZbWBb
— MrBeast (@MrBeast) January 22, 2024Citing his global recognition and internet stardom as the driving force behind the video's success, Mr. Beast argued that the average user would struggle to replicate such results.
In a tweet last week, he hinted at experimenting with X's ad revenue for an upcoming video, sparking curiosity and speculation among his legion of fans.
$1 Car vs $100,000,000 Car!!! I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week ️ pic.twitter.com/amSSmddFht
— MrBeast (@MrBeast) January 15, 2024
Even the tech titan himself, Elon Musk, X's CEO, joined the conversation by reposting Mr. Beast's tweet and expressing excitement about the first-ever MrBeast video directly on the platform.
Musk, known for his active engagement on X, has been on a mission to woo prominent creators, podcasters, and political commentators to bring their content to the platform.
This surprising move by Mr. Beast comes as a shock, considering his previous reluctance to embrace X. In a tweet, he asserted that his high-budget productions wouldn't generate substantial revenue on the platform, raising eyebrows among his followers.
Critics argue that X lags behind rivals like YouTube and TikTok in terms of monetization and reach for video creators.
Despite Musk's efforts to court influencers to the platform, many remain skeptical about its ability to compete with the giants in the social media space. Only time will tell whether Mr. Beast's gamble on X will pay off or if it's merely an experiment in the ever-evolving landscape of online content creation.