Mattel releases its first Barbie doll with down syndrome

Mattel has faced criticism in the past over the unrealistic body image of its original Barbie

NEW YORK (Web Desk) - Mattel, the American multinational toy manufacturing company and creator of the iconic Barbie doll, has launched its first Barbie with Down syndrome. This new doll is part of Mattel’s effort to help children find toys that better represent them. Lisa McKnight, global head of Barbie & Dolls at Mattel, said the new doll would encourage children to play with dolls who do not look like themselves, while also helping "all children to see themselves in Barbie."

Mattel has faced criticism in the past over the unrealistic body image of its original Barbie, launched in 1959, which featured long legs, a tiny waist, and flowing blonde locks. In response, the company has launched a range of dolls with different body shapes, skin tones, and disabilities. These include Curvy Barbie, Tall Barbie, Petite Barbie, a doll with a hearing aid, a prosthetic limb, and a wheelchair.

The new Barbie doll with Down syndrome has a shorter frame and longer torso, with a rounder face and smaller ears. These are all characteristics associated with the genetic condition. The doll's dress is yellow and blue, colours associated with Down syndrome awareness. Additionally, the doll wears pink ankle foot orthotics to match its outfit, as some children with Down syndrome use orthotics to support their feet and ankles.

Mattel worked closely with the US National Down Syndrome Society to ensure that the new doll accurately represents a person with Down syndrome. British model Ellie Goldstein, an advocate for inclusion, visibility, and understanding of people with Down syndrome, expressed her pride after seeing the doll. She posted pictures with the new doll on her Instagram and spoke about how "emotional" and "proud" she was to see it.

Diversity and inclusivity are crucial for children, and Mattel's efforts to make Barbie more inclusive are a welcome change. The company's latest addition to its doll line is expected to help children learn about and accept differences, while also promoting empathy and understanding.