Hollywood says Black Lives Matter, but more diversity needed

Hollywood says Black Lives Matter, but more diversity needed

NEW YORK (AP) — As protests erupted across the country following the death of George Floyd, every major entertainment company in Hollywood issued statements of support for the black community.

But as unanimous as that show of solidarity was, it was also clear that this wasn’t a fight Hollywood could watch from the sidelines. As the uproar over “Gone With the Wind” showed, the movie industry has a past — and present — to reckon with. At a recent protest in Los Angeles organized by major talent agencies, actor Michael B. Jordan turned his focus to the studio headquarters around him.

“Where is the challenge to commit to black hiring? Black content led by black executives, black consultants,” said Jordan. “Are you policing our storytelling as well?”

Hollywood’s record in diversity and inclusion has improved in recent years, but it still lags behind the population — particularly in its executive ranks. (It’s easier, Spike Lee has joked, to get a black president than a black studio head.)

Statements and donations are well and good, many say, but Hollywood studios and production companies can speak far louder by green-lighting diverse movies — and reexamining those who do the green-lighting.

“This is a golden opportunity for Hollywood to look at itself in the mirror and decide what side of history it wants to be on,” says Darnell Hunt, dean of social sciences at UCLA.

UCLA’s annual Hollywood diversity report has found a notable increase in lead acting roles in the most popular films in recent years. Researchers argue diversity is good business. People of color, data shows, often buy more than half of tickets to the most successful films.

But Hunt has also found a lack of systemic change. Some 93% of senior executive positions at major and mid-major studios are held by white people and 80% by men. He has outlined a five-point strategy for more meaningful progress, from the bottom up.

“Every institution in our society to the extent that it’s not helping to eradicate the problem is complicit to a some degree. I would argue that Hollywood stands right at the center of that,” says Hunt. “When you have an industry that’s structured around white men in control, it echoes the white supremacy that’s at the core of the critique of policing right now.”

Five years ago, after the Academy Awards fielded all-white acting nominees, the hashtag #OscarsSoWhite became a rallying cry. The industry and the film academy have changed since then but it hasn’t happened overnight. At this year’s Oscars, the South Korean film “Parasite” made history for non-English language films but the awards still featured only one acting nominee of color.