King of Lipstick: The male model who made a Lipstick brand uber-famous in China
Last updated on: 20 May,2020 09:09 am
The male Chinese blogger is also a popular social media influencer
BEIJING (Web Desk) - In China, the responsibility of testing and popularizing the world s most expensive lipstick lies with a male blogger, rather than a female one, who is called the Lipstick King or Iron Lips because of his expertise.
Li Jiaqi tries lipsticks from the most expensive brands and earns a lot of money in return. Li is very popular on Tik-Tok as well as other social networks. The lipsticks that Li likes and appreciates become instantly popular which is why lipstick makers pay special attention to his opinion and pay a lot of money for testing.
Although the field is purely for women and adopting it as a career in a traditional country like China is uncommon but Li Jiaqi has disproved both notions and is making a fortune while doing it. In addition, he continues to partner with a number of companies for brand promotion activities.
The ‘Lipstick King’ also conducts social media live streams for up to seven or eight hours a day and tries out dozens of lipsticks in one session. He claims to be able of testing more than 360 lipsticks a day and for this reason, he is called ‘steel lips’ because applying such a large number of different lipsticks can cause severe damage to the lips.