Haier declared #1 global brand
EUROMONITOR puts Haier at the very top with a 10.5% share of the global home appliance market.
(Web Desk) - Setting a remarkable record, Haier has been declared #1 global brand in major categories of home appliances for the 9th consecutive year.
Haier has set a blistering pace in the world market, becoming the first brand to outsell all other brands of home appliances for the 9th consecutive year. Data released by EUROMONITOR, the world’s most authoritative market research institution, puts Haier at the very top with a 10.5% share of the global home appliance market; a massive 4.5% lead over the second best global brand in terms of volume sales.
It is significant that Haier has led the world as the top selling global brand since 2009, outpacing all other home appliance manufacturers across the globe.
Euromonitordata for 2017, released recently, shows that Haier leads the world in major home appliance categories. In refrigerator, Haier leads with a 17.3% share of world sales, 14.6% in w ashing machines,20.6% insmart inverter air conditionerand a whopping 20.6% share in freezers. Overall the brand leads the world with a 10.5% share of the home appliance market.
Haier’s global leadership is also reflected here in Pakistan where the brand leads in most major categories. With a 25% market share of Pakistan home appliances, Haier is the top seller in washing machines, air conditioners, freezers and refrigerators which reflects the increasing confidence of the Pakistani consumer in the brand.
Globally and in Pakistan, Haier has built its reputation by being diligently responsive to consumer needs and demands, which has led the brand to invest and engage in a continuous process of innovation. Haier products, today, are characterized by market leading innovative energy saving technology, long lasting quality, user- friendly features and great aesthetic appeal. This is backed by the largest dealer and after sales service network in line with Haier’s policy of making the brand available at the ‘doorstep’ of consumers, wherever in Pakistan they may live.
Haier’s top end refrigerators and washing machines today carry a 10 year warranty – the longest and the best available in the market at present.
